Here are 20 effective strategies to reengage inactive users.
Send email or in-app messages with personalized recommendations and updates on new features that may interest them.
#1 Segmentation
Segment users with Good onboarding to understand who leaves and why, and retarget the right people.
#2 Gamification
Add gamification elements. For example, quizzes to check knowledge or giveaway.
#3 Questions
Ask the right questions to groups of users who are willing to provide feedback.
#4 Onboarding email sequence
Onboard via an email sequence of simple, actionable messages to remind users about your product.
#5 Social media friends
Connect with users on social media, such as Twitter or LinkedIn, immediately after they create an account. Timing is important.
#6 Flexible pricing
Provide flexible pricing options for sensitive users who may leave due to high prices.
#7 Features
Define "dealbreaker" features and work to incorporate them later on for user satisfaction.
#8 Community
Build trust and a sense of community by showcasing active users, creating use cases, and providing valuable content.
#9 Customer Education
Educate users with free courses and resources to help them reach their goals, even if it's not directly related to your product.
#10 Provide support
Offer free consulting to help users fully understand and utilize your product.
#11 Incentives
Offer incentives, such as discounts or loyalty rewards, for returning users.
#12 Notifications
Re-engage inactive users with targeted push notifications about relevant content or updates.
#14 Referral
Create a referral program that rewards users for inviting their friends to try the product.
#15 Promotion
Run a re-engagement campaign with a limited-time offer or promotion.
#16 Survey
Conduct user research to understand why users are leaving and address any pain points or frustrations.
#17 Live support
Offer live support or one-on-one help to assist users with any issues they may be facing.
#18 Social media
Integrate social media and community features to encourage user engagement and create a sense of belonging.
#19 Updates
Make sure the product is constantly improving and evolving to meet the needs and expectations of the users.
#20 Free trial
Consider offering a free trial or a freemium model to give users a taste of the product and encourage them to upgrade.
