Using forms, surveys, and quizzes.
Whether the aim is to derive data-led insights or conduct research surveys, forms have become well-oiled machines for businesses to collect important data, and generate high-ticket leads.
And so, a bunch of interesting tools available in the market can help you design surveys, quizzes, and client feedback.
Today, we will focus on two of the most popular survey builders – Typeform & Jotform.
What Is Typeform?
Typeform is a no-code survey builder and management tool for designing customizable, personalized, and engaging survey forms. Apart from designing surveys, Typeform can also be used to design questionnaires, quizzes, persona surveys, job applications, and team events.
With customizable layouts and brand themes, users can design beautiful-looking forms that translate into higher completion rates.
Let’s look at some of the key features that make Typeform a pro-form builder.
Typeform - Pros
1. Highly customizable to suit your brand voice
Typeform comes with a streamlined and easy-to-use interface that even beginners can use. It has a sleek drag-and-drop interface to add questions. Typeform has nailed the customization feature by offering a built-in library of photos, videos, and icons to design lively surveys.
But if you want to design highly personalized forms that narrate your brand story, that’s also possible with Typeform. You can use your brand colors, fonts, buttons, videos, photos, or icons in the survey. It’s great to design forms that speak your brand voice and automatically have a high conversion rate.
2. Logic jumping to cut the slack
Logic jumping is one of the coolest features of Typeform.
Typeform uses conditional logic to help you include relevant follow-up questions and eliminate the fluff. This feature allows the respondents to hit skip on the irrelevant questions and directly jump to the next. Less boredom, more responses.
And the result? Quicker, more interesting, and easier-to-fill forms.
Add to it, Typeform also provides multi-branching logic jumps to create multiple forms and multiple end screens. Logic jumping exceptionally improves the form completion rates by providing a seamless form-filling experience.
3. 120+ Integrations to maximize productivity
At present, Typeform can integrate with more than 120 applications including HubSpot, Office 365, Google Analytics, Zapier, Twitter, Trello, etc. This long list of integrations is perfect to
- Automate and track the feedback collection along with lead generation
- Plug in responses into workflows smoothly without affecting the efficiency
Moreover, Typeform seamlessly integrates with apps like Gmail, Asana, Slack, Evernote, and Calendly. Saves time and enhances productivity- a win-win situation.
4. High conversion rate
It’s no rocket science that people are attracted to attractive UX and interactive conversations.
And Typeform allows you to do that. It allows businesses to move from age-old boring surveys to people-friendly quizzes, forms, video solutions, and surveys. As a result, businesses have seen a remarkable increase in the response rate with Typeform.
As per Typeform, the average completion rate for surveys designed with Typeform is 57%.
5. Encrypted for security
Privacy is important to everyone, be it an individual or an organization.
Typeform comes with a 128 bits SSL encryption and complies with ISO 27001 and GDPR guidelines. Thus, it ensures that no unauthorized parties breach the data structures. Moreover, Typeform ensures data safety and privacy by undertaking risk assessment and third-party auditing at regular intervals.
Typeform – Cons
1. Poor platform compatibility
Typeform mobile app is a recent addition, so not all the web features are available.
What can’t you do on Typeform’s mobile app?
- No logic jumping
- No new layouts to questions
- No new question groups
2. Limited free plan & high Typeform pricing
At present, Typeform offers one free plan and three paid plan variants. This is where the issue lies. The free plan is too basic and does not include the key Typeform features like logic jumping- the USP of Typeform.
Typeform Free Plan-
Highly restricted- One can only design unlimited forms with 10 questions per form. Wait, it gets worse. If you add a statement or a separate page to the form, Typeform will consider it a question.
- The maximum limit on the number of responses per month is set to 10- too low even for a small business. Also, the free plan does not have a payment option making it impossible to design forms for payment collection, take donations, etc.
- Next, the Typeform prices for paid plans are way too expensive for the service and still have a few drawbacks-
- No option to pause the subscription if one doesn’t require to create forms.
- Typeform watermark which can only be removed if you have a Plus or business plan. This makes the survey personalization tough out of reach for brands.
Priority support is available only for business plans, not in the basic and plus versions.
Even the highest-paid plan allows only a limited number of responses/submissions per month.
3. No partial response data for creators
The number of people who leave forms midway is huge. They might get distracted in between or just find the questions boring. Nonetheless, the drop-off rate is immensely high. Therefore, businesses crave a partial response feature in their form builder.
But Typeform saves the partial responses only on the respondent side and not for the form creators. Due to this, businesses miss out on some valuable information because Typeform stores the responses only after submission.
4. Limitations on customisation
Typeform is indeed very customizable, but only within its frames and limits. There is no option to make a highly customised form adjusted to whatever needs you have for the project. It will always be Typeform.
What Is Jotform?
Jotform, a leading form-builder and tough competitor to Typeform, is an easy-to-use form builder that comes with a simple user interface. Jotform comes with more than 10,000 editable form templates and highly-advanced features to design the forms as per your choice.
With more than 100+ integrations and mobile & web compatibility, Jotform offers excellent accessibility to users.
Jotforms can be used for creating payment forms, timesheets, service booking systems, lead generation, and more.
Jotform- Pros
1. 100+ Integrations for smooth workflows
Just like Typeform, Jotform also facilitates a smooth integration with hundreds of applications like Zoho CRM, Google Calendar, PayPal, Asana, Slack, Salesforce, Mailchimp, etc.
2. Easy-to-setup & user-friendly
Jotform’s quick-to-navigate interface and fast designing features allow the users to design the surveys with ease quickly.
As everything from templates to editable forms is available in the survey library, one can publish the survey online in a matter of minutes. Jotform provides 10,000+ ready-to-use templates designed for various industries, professions, and use cases.
3. Fast and seamless reporting
When it comes to response tracking, analysis, and reporting, Jotform brings the best to the table. It pulls together scannable reports (chart & bar form) for quick action. Also, you can download these reports in PDF, CSV, or excel sheet format for further analysis.
4. Compatibility and collaborative support
With Jotform, it is easy to create forms on any device- web, Android, iOS. In addition, Jotform makes it much easier for team members to create and edit a form in real time.
5. Exceptional on-mobile features
Jotform mobile app is nothing less than web software.
You can create forms offline, take e-signatures, convert respondents into contacts, scan barcodes, draw images, use GPS for location tracking, and collect payments- all while using the Jotform mobile app. Most Jotform competitors don’t have Kiosk-mode, offline mode, and screen-lock features.
But wait. Jotform has something even better. Jotform mobile app has a conditional logic feature that makes designing forms on mobile/tablets a cakewalk.
6. Kiosk mode- wait what?
Jotform deserves an A+ for the Kiosk Mode feature. It is a game changer for not-for-profits and small business owners who often participate in trade fairs, events, and conferences.
After opening the form in Kiosk mode, one can even lock the user screen (using the Screen Lock feature) to ensure they finish the form. More like live lead generation, isn’t it?
E.g. A non-profit organization presenting at an annual trade show to attract donations. The organizer can quickly publish a form online and ask the visitors to donate as per their choice, all this is possible using the Jotform mobile app.
Jotform- Cons
1. Poor PDF alignment
The format of the downloaded PDF files in Jotform is not up to the mark and needs to be improved. Jotform users have struggled with moving data fields and disoriented PDF files often.
2. Watermark – hindrance for brand customization
The free Jotform version comes with a huge watermark on the bottom of the form bringing the branding game down.
3. Jotform pricing plans
While the Jotform free plan is much better than Typeform, its paid plans are still highly-priced. The cheapest Jotform plan starts at USD 34 per month which is quite expensive just to design forms. Plus, even the paid plans have strict form limits.
Typeform vs Jotform: Which one is better?
So far, we have seen the highs, lows, and in-betweens and a Typeform vs Jotform face-off. Both these tools have some common challenges that need to be solved.
5 Most Common Issues In Typeform and Jotform
1. Watermark- Difficulties in custom branding the forms.
2. Customization is limited to surveys and forms, not courses, and games.
3. The number of responses/submissions even in paid plans has a cap.
4. Time-consuming- Building long and detailed forms takes around an hour or more.
5. Poor customer support on a priority basis.
What if we tell you there is a free Jotform and Typeform alternative that not only solves all these issues but also provides add-on designing features?
Yes, you heard that right. We are talking about MarbleFlows- a simple, seamless, and interactive flow design tool. MarbleFlows goes one step ahead of other form-building tools to also include courses.
MarbleFlows 💪: The only tool you need to create surveys, courses, and games
1. MarbleFlows goes above and beyond 💎
Every brand has a unique voice, something their audience resonates with and remembers them for. This is why MarbleFlows does not hinder your branding and provides a no-watermark feature.
With MarbleFlows, the focus is on you.
MarbleFlows does not end at surveys, quizzes, or pop-ups. Using MarbleFlows, you can design games, micro-courses, lead-generation magnets, and many more flows.
2. It is quicker, easier, and better 🏃
Creating a survey or course is quicker and easier with MarbleFlows. You don’t need to be a coding guru and still create:
- A-Z user journeys
- Converting CTA sliders
- Full-page flows
- Bite-sized learning and training courses, in no time.
MarbleFlows has tons of ready-to-use templates and graphics that you can use. Building surveys on Typeform and Jotform takes time, but not on MarbleFlows.
Further, you can embed web widgets, e-books, PDFs, links, images, videos, etc. to personalize the flows and gain better traction. Whether you want courses for internal team training or external academic purposes, it’s easier to design one with MarbleFlows.
MarbleFlows allows unlimited responses to attract an audience and turn into a loyal customer base and design funnels that drive value to the users and facilitate seamless lead generation.
3. Unlimited responses – no cap ✈️
Why limit the submissions when your business is limitless?
MarbleFlows offers unlimited responses, even in the free version. You can leverage the responses to analyze the performance, generate lead magnets, and export them into CRM tools as well.
4. Customer support at its best 🙌
Our customer support is always on our toes to solve the issues quickly.
With MarbleFlows, you save- time, costs, and effort.
And what do you get?
Highly converting surveys, interactive & personalized feedback collection forms, and unlimited learning modules.
MarbleFlows use cases
1. Create CTA sliders, attractive lead magnets, and feedback collection forms.
2. Payment collection for online stores.
3. Employee onboarding and offboarding journeys.
4. Training, learning, and development courses.
MarbleFlows is simple, user-friendly, and quick to deliver desired flows to suit your needs. Start your lead generation journey today with MarbleFlows.
Written by Chayanika Sen.
