Which tool helps you measure the success of your website?
Before you can start selecting the tool to measure the success of your website, you need to first figure out what is your definition of “success”. More conversions? Maybe first more traffic? Attract some qualified visitors? Alongside with that you need to identify the key metrics for website performance that you want to focus on. In this article, you will learn- Success goals and strategies- Metrics- Tools As soon as you can identify it, you can select which tool helps you measure the success of your website?
Once you know what success looks like for your website, you can begin to look at which tool helps you measure the success of your website and whether or not you’re achieving it.
Success Metrics
The importance of a website for your business success is undeniable. But before identifying, which tool helps you measure the success of your website? There are 4 key metrics to track the success of your website.
Among the key metrics for website performance are:
1. Speed
Website speed significantly impact on the website rating and success of your website.
2. Amount of traffic
Website amount of traffic is the amount of visitors on your page over specified period of time. Drive more traffic to website is one of the core goal for success of your website. What is good amount of traffic? This depends a lot on the what goal is you have for your website.
For example, if you attract 10.000 monthly visitors on your website and your conversion rate to customer is 5% with average check 50 dollars you can make as much as 25.000 dollars per month.
3. Bounce rate
Bounce rate is a percent of visitor leaving without taking an action. Website bounce rate is an important to measuring success of your website.
4. Conversion rates
Conversion rates - is the percent of visitos who convert to leads, users or customers from your website. Sometimes this metric can be more important to track, you can have huge amount of traffic but low conversion rates. As I mentioned in the traffic part , even if you have a lot of visitors but they are not your target audience and conversion is low as 1% than the amount of users or sales you make will be much lower. Average SaaS conversion rate varies from 1%-10% depend on if you convert visitors to leads, paid customers or free trial users.
5. Keywords and SEO metrics
For measuring success of your website you need to know which keywords people look for to be found in google. Now lets figure out which tool helps to measure the success of your website.
Which tool helps you measure the success of your website
There are a number of tools that can help you measure the success of your website. Each tool can help to track or track and improve number of metrics listed above.
You can focus on measuring the success of your website or some of the part of it. For example content parts. If content is your core way to growth than, measuring success of your website articles
Once you know what success looks like for your website, you can begin to look at which tools will help you measure whether or not you’re achieving it.
#1 Page Speed insights by Google
Which tool helps you measure the success of your website?
Why to measure your website speed? It is essential to make user experience smooth, rank in google higher. Google’s PageSpeed Insights tool is a great tool to de to determine if your site is fast enough.This tool tests the speed of your website and provides suggestions on how to improve it. The best speed is 100% so you aim to have it 100% on mobile and desktop.
#2 Google Analytics
Let's say your website succes is a traffic, than which tool helps you measure the success of your website?
Google Analytics is a free tool that can help you measure the success of your website. By tracking various website success metrics, such as users, sessions, bounce rate and user duration. With this data you can understand which key performance metrics you would like to improve.
If you focus on amount of traffic than you need to implement strategies to drive traffic to your website. These are 5 possible strategies to attach more website traffic1. Organic traffic via content creation Among the strategies can be the content writing to attract more. Than in Google analytics you will be measuring the success of your website articles
#3 Google Search Console
Google Search Console Website
Which tool helps you measure the success of your website? Google Search Console is one more tool from google suite to help you measuring the success of your website. You can use it to see how well your website is doing in the search results and to get insights into how people are searching for your site.You can measure total impressions, clicks, average position and average CTR, which means % of clicks from impressions.
#4 MarbleFlows 🌸
Measure and increase your conversion rates. As we said everything on your website is focused on conversion rates.
Which tool helps you measure the success of your website? If your success is about conversion rate than this is the great addiotn to your website. You can track and increase
Conversion of visitors to leads
Conversion of visitors to users
Conversion of visitors to paid customers.
How this works?
On MarbleFlows you can create Lead Magnet, Lead Generation Flows, Email Capture PopUp and track the increase in conversions. Also you can build some interactive surveys, do MArbleFlows help with measuring success of your website quiz.
After that you can track the conversion of it.
#5 Semrush
If succes for you is about organic traffic and measuring the success of website articles, than Semrush could be a good tool for you. It has 7 day free trial and pricing starts from 79$ per month. With Semrush, you can track your website's traffic, keywords, backlinks, and analyse the competitors keywords. It can be useful for your business to analyse competitor keywords and create your keyword target strategy.
If you are still wondering which tool helps you measure the success of your website, lets talk.
